Built from Makala’s own journey of growing Towner Studios into a multiple six-figure photography business, Towner Strategy exists to help photographers build with more clarity, profit, and freedom.
I’ve always had an entrepreneurial spirit. I earned my degree in marketing in 2013 because I knew business was where I was meant to be. Of course, marketing has changed dramatically since then, and it continues to evolve. But the heart of good business has stayed the same: understand your people, build an offer that genuinely serves them, and create a strategy that supports the life you want to live.
In 2017, I opened Towner Studios, my luxury photography studio. We did not begin with a polished brand, a full team, or a perfectly mapped-out plan. I had to learn how to price profitably, market consistently, create an experience clients valued, and build systems that could support real growth.
Over time, I grew the studio into a multiple six-figure business with an incredible team. Today, I still own and lead Towner Studios, but it no longer requires me to be there every day or personally handle every session. That freedom did not happen by accident. It came from building the right pricing, marketing, systems, processes, and team.
As the studio grew, other photographers and business owners began asking how I was doing it. They wanted to know how I was generating leads, increasing sales, using paid advertising, building automations, and creating a business that did not depend entirely on them.
That is what led me to create Towner Strategy.
Today, I help photographers build more profitable businesses at every stage, whether they are working toward their first six figures, ready to scale beyond them, or building a team and business that can operate without their constant involvement.
My goal is not to help you build a business that looks impressive from the outside but quietly consumes your entire life. It is to help you build one that creates more revenue, more freedom, and more room for the things that matter most.
Xo,
Mak
I’ve always had an entrepreneurial spirit. I earned my degree in marketing in 2013 because I knew business was where I was meant to be. Of course, marketing has changed dramatically since then, and it continues to evolve. But the heart of good business has stayed the same: understand your people, build an offer that genuinely serves them, and create a strategy that supports the life you want to live.
In 2017, I opened Towner Studios, my luxury photography studio. We did not begin with a polished brand, a full team, or a perfectly mapped-out plan. I had to learn how to price profitably, market consistently, create an experience clients valued, and build systems that could support real growth.
Over time, I grew the studio into a multiple six-figure business with an incredible team. Today, I still own and lead Towner Studios, but it no longer requires me to be there every day or personally handle every session. That freedom did not happen by accident. It came from building the right pricing, marketing, systems, processes, and team.
As the studio grew, other photographers and business owners began asking how I was doing it. They wanted to know how I was generating leads, increasing sales, using paid advertising, building automations, and creating a business that did not depend entirely on them.
That is what led me to create Towner Strategy.
Today, I help photographers build more profitable businesses at every stage, whether they are working toward their first six figures, ready to scale beyond them, or building a team and business that can operate without their constant involvement.
My goal is not to help you build a business that looks impressive from the outside but quietly consumes your entire life. It is to help you build one that creates more revenue, more freedom, and more room for the things that matter most.
Xo,
Mak


We partner with photographers who are ready to:
Get off the feast-or-famine rollercoaster
Build a lead generation system that runs consistently
Launch paid ads with confidence
Create an intentional client journey from first touch to sale, and beyond
Scale without sacrificing your time or values
If you’re ready for a more intentional, structured approach to growth, you’re in the right place.
If you’re ready for a more intentional, structured approach to growth, you’re in the right place.